Job Title: |
Marketing Officer (SHPD1920-26) |
Posted Date: |
08/02/2019 |
Expiration Date: |
- |
Location: |
YCIS - Shanghai(Pudong) |
# of Openings: |
1 |
Effective From: |
Immediate |
Job Description: |
Job Purpose: The candidate will be responsible for a range of marketing activities, including content creation, digital marketing, and public relations, with the objective of contributing to the goals set by the YCIS Shanghai Marketing strategic plan.
Job Scope:
• Curating, writing, and editing content that highlights the uniqueness of YCIS and raises the visibility of the school; • Overseeing and maintaining an editorial calendar for both online and offline channels; • Building rapport and collaborating with members of the school community and various partners; • Reviewing digital analytics and using results to inform direction, and determining and implementing SEO strategies; • Maintaining an active presence on all social media platforms, and monitoring growth and engagement; • Managing website-related projects; • Offering creative input and developing content for advertisements, press releases, and collateral materials; • Assisting the Marketing team in overseeing and supporting the organisation of promotional events as needed; • Assisting the Head of Marketing in developing the strategic plan, reporting, analysis, and implementing initiatives; • Coordinating special projects as required. The ideal candidate will have the following skills / qualifications:
• A Bachelor’s Degree in Marketing, Journalism, Business Management, or Communications; • At least two (2) years of professional experience in Marketing or related fields; • Native English speaker, ability to converse in Mandarin a plus; • Excellent writing and editing skills, with the ability to create creative story angles; • Professional experience with SEM, SEO, Google analytics, email marketing, and social media; • Strong interpersonal skills, with the ability to establish and maintain effective working relationships; • High level of initiative, and demonstrated ability to manage multiple projects with clear expectations and timelines; • Proficiency in using Microsoft Office Suite software; ability to use Adobe Illustrator, InDesign, Photoshop a plus; • Ability to strategically analyse and apply data to drive marketing initiatives and decision making; • Willing to work some irregular hours, overtime, and a limited number of weekends; • Photography, videography skills a plus.
All employees at YCIS are valued members of our community, and our employees go beyond assigned job responsibilities to contribute to the overall success of our school. |
Job Requirements: |
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